In a world of work that has become hybrid, videoconferencing has become part of our daily lives. When friends meet they will give a hug with a back-slap. Touch. When the national team plays, the country is one. Overall, Brazilian communication is characterized by its nonverbal cues, emphasis on politeness and tact, and cultural and linguistic diversity. Nonverbal communication can serve many important roles when conveying information to others. In addition to economic challenges, organizations also need to be aware of cultural differences that can hinder business relationships. First concept is the artifact; this is related with the persons physical appearance and his/her physical surroundings. Doing business in Brazil can be a challenging experience due to economic uncertainties involving inflation currency exchange, and interest rates, among other things (Moran, Abramson, Moran, 2014, p. 347). Like the great Jose Saramago once said, You have to leave the island in order to see the island.. 2023 Dotdash Media, Inc. All rights reserved. //