did rebel yell bourbon change its name

Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. People who don't think it tastes very good refer to it as Rebel Scum. And I never even thought about the park changing the name. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. On this Wikipedia the language links are at the top of the page across from the article title. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Sorry, I missed that. This unique style offers hints of honey and butter followed by a . For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. Getting a little punchy here, down in the DeepSouth . While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Those were some good times. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Not sure why it shows the old one on mobile. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Its a cheap bottle of whiskey and it tastes like one, too. Click here to learn all about mash bills. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Imageused underCCby Mr. Gray. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Rebel Yell Bourbon is often left out of the wheated discussion. There'd be riots for sure! In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. The W.L. It paragons description, that yell! They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Confederate Defeat Re-examined". Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. (Originally published in, This page was last edited on 10 February 2023, at 16:18. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. WorldSeries2021 6 mo. On this Wikipedia the language links are at the top of the page across from the article title. Rebel Yell was to be produced in small batches and sent out to southern states. I dont remember ever seeing any historical theming or educational features. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. However, the addition of ice makes things a little better. The important thing is that the whiskey inside the bottle has stayed the same. Where is Rebel Whiskey made? "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. Finish: Sweet honey and light pepper and spice. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The '75' refers to 1975, the year that the ride opened. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. It is only a name. . I was in the first graduating class of a new high school in the far south end of town. Leave a comment below. We all know why your pleasing the pc crowd. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. A wheated bourbon. Please feel free to start anew thread on the subject. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Weller. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. From the Lux Row website: "Aged in charred oak barrels . While he had no prior knowledge of whiskey, he did have some experience. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. And since there is no statement of age, we know the whiskey is almost certainly four years old. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Do you wish theyd keep the name. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. But Racer 75? I find 'Yell' quite offensive. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. BrokeCal, With that effort, the price has went up a bit, too. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. NOTHING was wrong with its name! There are about 24,000 bottles in this year's batch. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. And its got a bit of an edge, thanks to the addition of the Confederate flag. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. ago One is less overtly pro-slavery and pro-confederacy. The Lux Row Distillery filled its first barrel three years later, in January 2018. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! The yell has also been described as similar to Native American cries. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Theres a couple things to expect from a bottom shelf whiskey. As this article mentioned the rebel yell is not an offensive name. who-ey! DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Lets be honest were talking about a $15 bottle of bourbon. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Edit: Watching this yo-yo up and down has been hilarious. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Rebel Yell is a bourbon that lends itself better to throwing away than drinking. In 2016, construction on the brand new Lux Row Distillery was begun. They were trying to distance themselves from that heritage because its becoming less an less accepted. This nose is sweet and much more grain forward in its aromas. Disgusted with the name change. Absolutely ridiculous that you are changing the name of the Rebel Yell. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. This change is still being implemented on retail shelves. You should all be fired. Yep, they did. In fact, Im kind of disappointed. The park did what they thought was best. In 2019 Rebel Yell went through a rebranding effort. So the arguments that this is another move to erase history arent accurate in my opinion. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. As a result, to avoid further confusion, we used the names interchangeably throughout this post. It might not be an everyday sipper. 'Woh-who-ey! All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. The standard price of Rebel Yell used to be right around the $12 mark. Its not difficult. Do you support the move? While this change has certainly upset some people, its an understandable switch. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. If youve got a problem with a brand distancing itself from the CSA then youre the problem. I like Rebel Bourbon a lot better at the $13 price point than $18. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. sberto 2 yr. ago It's up to the distributor in your state. Good one. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Im only speaking for myself and the people I encountered. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . It works just fine in a mixed drink and actually is palatable on the rocks. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Okay, so this isnt a great sip, but not awful either. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Lets take a look at how much a bottle of Rebel Bourbon will cost you. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. We have to know and understand it in order for us to understand who we are today. Tons of bottles out though. 17. The whiskey is made from a mash bill of corn, rye, and barley. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Lets pour ourselves a glass and find out. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. I'm also a huge fan of terrain roller coasters. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Im sure theyll be hitting the clearance rack soon. Its been a strange and complicated journey. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. There is just no end to this madness. Katelyn is a freelance writer in Portland, Oregon. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. But again, I was never personally offended and never knew anyone who was. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. An American classic is reborn for anew era of rebellion! I'm not sure why Rebel is less offensive than Rebel Yell. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Hopefully the wood work they are doing will justify the new and improved name. The brand was established after Prohibition in the 1940's. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". What do you think about Rebel Yell being renamed, Racer 75? But it never did any good. Sharp. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. As one of the minority that might get offended, I am certainly not. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! By 1984, Rebel Yell was distributed nationally. To be truthful, this kinda pisses me off. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. By using this site, you agree to our Terms of Use. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time.